SEO – 5 Must Do Techniques to Generate Sales

Many people falsely believe that Search Engine Optimization (SEO) is all about being Google top ten. It’s not enough to be listed in page 1 Google, especially in today’s tough business competition. Website that ranks at number 5 on Google may win more sales than website that ranks on Google number one. You need to take some more effort if you want to increase your conversions. Here are 5 powerful tips on how to increase your sales conversions to maximize your SEO strategies: 1. Your website must represent your product or service’s uniqueness Search Engine Optimization is not competition-free. When your website appears on Google page 1, you have nine other websites competing with you. The basic rule of marketing applies: differentiate or die. Therefore, it’s very important to communicate why your product or service is different and unique. Is that your price? Is that your excellent service? Is that your product features? Whatever it is, do your best to communicate that differentiation on your website. 2. Make your website “eyes-friendly” When your potential customers click your website and they see a lot of junk and craps like numerous pop-ups, hypes, wall of text, etc. they’ll quickly close it or click “back” button. If that happens, you already lose your potential sales. Make your website eyes-friendly. Don’t throw any unnecessary stuff onto your website. Don’t overuse pictures and irrelevant words. Trust me, your potential buyers prefer clean, simple and easy-to-understand website. 3. Make your website look professional I often ask my clients, “what makes you choose my service?” and they frequently answer, “Because your website looks professional”. I believe that this is not the only reason that makes my clients bought from me, but surely it’s an important deciding factor that oftentimes differentiates you from your competitors. Professionalism matters, even in SEO. 4. Make your website easy to navigate Is it easy to find a page about how to contact you? Is it easy to get detail information about the products you sell? If you sell multiple products, do you classify them into certain product categories? Is it easy for your interested visitors to submit quotation inquiry through your website? Put internal links that link each other of relevant pages. Page about “products” may link to “contact us”. Homepage should link to “about us”, “why us”, and other pages. This will make your visitors comfortably read the content of your site and therefore stay longer.